Digital Marketing Specialist
New resident of the DMV? Visit to the Cherry Blossom Festival was a must.
Hi! I'm Monique.
I'm a born & raised New Yorker, relocated to Alexandria, VA.
I never liked terms like "guru", "expert" or "specialist" because it implies that you've learned all you can. Something I know is that I still have a lot to learn and that excites me. I didn't have Facebook or Instagram until high school and college - didn't grow up with it entirely - but I know how important they are to a brand. That said, I know there is still a ton of importance in a classic TV/Radio (or podcast) ad.
Over the years digital marketing has become my thing, but there's a lot more to me than that.
Click around, scroll to the bottom to ask me any questions.
(view on desktop for full resume)
January 2018 - Now
Digital Marketing Specialist
As the Digital Marketing Specialist, I still do a lot of the Marketing Coordinator position while managing the social and digital projects for the company.
Some tasks include:
Managing twelve social channels using CoSchedule
Creating compelling campaigns to drive traffic to the website
Using Google Analytics and Organic Social Analytics tools to measure the success of campaigns
Using Mailchimp to send company announcements and press releases
Analyzing results of email campaigns to better improve them
2015 - 2018
My role as a Marketing Coordinator was rooted much more in event planning, inventory fulfillment, and administrative tasks. These are the main points of interest, keeping in mind that as Digital Marketing Specialist, these tasks remain:
Planning events both across the country and abroad, involving email campaigns, building vendor relationships and on-site management
Asset management of marketing materials such as banners, brochures, promotional items and more.
Administrative duties include having invoices paid on time, filing credit card receipts with the account department, booking cars and occasionally flights.
Major League Soccer
Social Media Intern
Primary responsibilities include, working with social media team to create and schedule posts (across Facebook, Twitter, Instagram, Google+, Tumblr), creating content for said posts, project management, data collection and social analytic reading. Content creation includes basic photo editing and .gif making. Analytic skills used include Simply Measured and Google Analytics. Assisted in the launch the league's Tumblr account to reach an untapped audience of creators in our millennial and teen demographic.
Client Management Intern
Fresh out of college, I moved to Charlotte, NC to intern at GMR Marketing. I assisted in the management of 42 College Brand Ambassadors, for the same BA program I did my senior year with HBO. Along with helping manage the students, I handled the asset management of the devices and giveaways we gave the students. The students would post about HBO on campus online and I would collect and report analytics of how their posts did. When it came time for the students to come to Charlotte for training, I assisted in planning the event - from the manual they followed, their flights, hotels and meals, I assisted in the every aspect of the training weekend.
2009 - 2013
SUNY, Binghamton University
B.A. English Literature